Millenials have been driving advertisers crazy. We don’t respond to ads like other generations have. Instead, we respond to how well a company embraces our values: sustainability, advancing social issues, knowing where our food and products come from, etc. This suggests that instead of brands driving consumer tastes, Millenials are pushing brands to make smarter decisions and better choices.
In a 2012 study of American and British adults, 8 in 10 millennials said they appreciated “behind the scenes” commercials for their food, like Whole Foods Market’s Values Matter campaign, which links back to a page where the readers can verify the company’s sustainability claims personally. By comparison, only 6.5 in 10 baby boomers indicated that they wanted more information about their food from brands.
The biggest recipient was the Fisher House Foundation, which supports families of veterans and received $392,000 from the former commander in chief from 2009 to 2015. That money appears to have come from sales of Obama’s children’s book Of Thee I Sing. Just before entering the White House, Obama finished a manuscript for the book, which he published with Random House. Obama pledged to donate all of his post-tax proceeds from the book to the Fisher House Foundation to support a scholarship fund for children of wounded and fallen soldiers.
Jokes aside, I think donating to charity should be an important part of everyone’s life if they can afford to do so. $5 counts. If you can’t donate money, donate time.
Some of my favorite places to donate to:
DonorsChoose – Help teachers in communities that need it. You can help them buy classroom supplies or fund special projects for their students.
Watsi – Help fund healthcare for individuals around the world.
In addition, I think donating to the ACLU, CAIR, and Planned Parenthood are all worthy as well considering the current events going on.
You can use VolunteerMatch to find opportunities to volunteer your time if you can’t donate money.
Working from home means you get a lot of freedom in how you dress, how you eat, how many bathroom breaks you can take, and how and where to work but trying to stay motivated to work when there are so many distractions is rough. It takes a lot of discipline and the ability to focus, which on a lot of days I don’t have.
Stranger Things ended up being one of my favorite shows of the year not only for the shows story, or how cute those kids were, but also because of the references it made visually to some of my favorite childhood movies.